As businesses seek to gather, understand, and structure their data on a daily basis, this article argues that unstructured data can “hold vital information about the customer journey”. Forget traditional methods of analytics for now – once you begin to view this unstructured data as a measurable source, you can gain un-tapped, valuable insights into your customers interest.
We all know that digital marketing provides endless opportunities to benefit and grow our businesses (even if we haven’t quite mastered them yet!). However, there may be just as many ways that we haven’t yet considered.
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